Digital Marketing SIG
Date and time
Location
Lewis Media Partners
500 Libbie Avenue #2c Richmond, VA 23226Refund Policy
Description
For online or mobile advertising that connects to a website, the performance of the advertising campaign can be tracked by website analytics (e.g, Google Analytics). The website analytics software captures many metrics from each visitor and the metrics can be filtered to identify visitors from specific advertising platforms. Topics for discussion will include: determining CPC benchmarks, converting CPM advertising to CPC for comparison to CPC benchmarks, evaluating visitor behavior and conversions as measures of success and reviewing geographic information to evaluate targeting results.
Hosted by Jackie Niblock, Director of Digital Marketing at Lewis Media Partners
Special Interest Groups are for AMA Richmond Members only.
Lunch provided by
Organized by
AMA Richmond is the center of the area’s dynamic professional marketing community. We are the vital community for all marketers in the Richmond region to learn, connect, serve and grow.
The award-winning Richmond chapter of the American Marketing Association is one of the premier professional organizations in the region, with more than 300 active members. Our members are marketing professionals, educators and students representing a wide variety of industries, government, nonprofits, education and services who all share one thing: a passion for marketing.
We are the Richmond area’s most respected source for professional development and networking in the field of marketing. We provide our members with opportunities to learn, connect, serve and grow through our full lineup of educational programs and special events as well as leadership and volunteer experiences.
For more than 50 years, AMA Richmond has been bringing together area marketers for professional development and networking opportunities. We are proud to be recognized among the AMA’s oldest and most successful chapters, and we look forward to continuing to serve the Richmond marketing community for generations to come.